About Us
Franchise matchmaking is personal. Before we can guide you, it’s only fair you know who we are — our experience, values, and why we do what we do.
Our Experience Matters
Before we can guide you toward the right franchise, it’s important you know who we are—our background, experience, and mission to help you invest with confidence and clarity.
We’re Sheila and Daniel Purim, Co-Founders of Franchise Wizards.
With backgrounds in corporate strategy and entrepreneurship, we’ve spent our careers helping companies make smart investment decisions — and now we help individuals do the same through franchising.
At Franchise Wizards, we act as strategic partners and franchise coaches, guiding aspiring entrepreneurs to understand how to research, compare, and evaluate opportunities the right way. We remove the noise, teach best practices, and equip you with the knowledge to make confident, informed decisions.
Our mission is simple: to help people achieve their dreams through franchising — with transparency, diligence, and genuine support every step of the way.

“Our mission is to help people achieve their dreams through franchising. We guide prospective investors in identifying the right franchise model for their goals and educate them on best practices for evaluating and comparing franchise opportunities, empowering them to make informed investment decisions.”
Sheila & Daniel Purim | Founders, Franchise Wizards
Franchise Wizards is a franchise consulting firm based in Carlsbad, California. Since 2016, we have helped hundreds of aspiring entrepreneurs identify and research franchise opportunities that offer a genuine path to success across the USA and Canada.
Our certified franchise consultants maintain active work relationships with over 750 franchise brands spanning multiple industries and investment levels.
This broad portfolio allows us to remain completely unbiased in our recommendations. We are not tied to any single franchisor. Our focus is always on what’s best for each client.
Not all franchises are equal, and with thousands of options available, choosing the right one can be challenging. Even top-rated brands may not suit every investor.
That is why our process takes a personalized approach, considering your background, strengths, preferred industries, desired lifestyle, and budget to identify opportunities that align with your long-term vision.
We call our method Franchise Matchmaking. It is an efficient, structured approach that saves you time and helps you avoid common roadblocks—such as unavailable territories, financial misalignment, or models that do not use your strengths well.
We also have extensive experience with international investors pursuing the E-2 Investor Visa. We speak English and Portuguese. Please note: not every business model makes a strong E-2 case. We coordinate with your immigration attorney to help you focus on compliant models. (We do not provide legal advice.)
With so many choices today, it is easier to pick the wrong franchise than the right one. Since our services are free to prospective investors, partnering with experienced consultants is a practical way to conduct a thorough and compliant search.

“Our mission is to help people achieve their dreams through franchising. We guide prospective investors in identifying the right franchise model for their goals and educate them on best practices for evaluating and comparing franchise opportunities, empowering them to make informed investment decisions.”
Sheila & Daniel Purim | Founders, Franchise Wizards
6965 El Camino Real, Ste. 105-168, Carlsbad CA 92009
(760) 647-8077
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