Own a Design Studio for Kitchens, Baths & Closets
The Designery pairs a showroom-based design experience with technology-forward selling, including virtual reality walkthroughs that let clients see the finished project before work begins, serving both homeowners and contractors.
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At a Glance
Key facts about The Designery franchise opportunity.
| Industry | Kitchen, Bath & Closet Design |
|---|---|
| Total Investment | $223,739 – $463,439 |
| Business Setting | Retail |
| Ownership Model | Owner‑Operator |
| System Maturity | Growth |
FDD Item 19 - Financial Performance Representations
2025 accepted contract amounts and operating metrics, from the Franchise Disclosure Document (Item 19) issued April 30, 2026. Contract amounts and gross margin are based on 8 franchise locations (13 territories) with a showroom open all 12 months of 2025; conversion rate and job size cover all franchisees that reported accepted contracts.
| Median Accepted Contract Amount per Location | $1,133,072 |
|---|---|
| Average Accepted Contract Amount per Location | $1,024,011 |
| Average Gross Profit Margin | 40.20% |
| Average Proposal Conversion Rate | 40.23% |
| Average Job Size | $20,630 |
These figures are based on the Franchise Disclosure Document (FDD) issued April 30, 2026, and reflect reported system performance averages for 2025. They are provided for informational purposes only and should not be interpreted as a promise or guarantee of future results. Actual performance may vary by franchisee based on market conditions, owner involvement, expenses, and other factors. Prospective investors should conduct their own due diligence and carefully review the most current FDD and related materials before making any investment decision.
Kitchens, Baths, Closets and More
Cabinetry, closet systems, hardware, countertops and flooring offered through The Designery.
Why Franchise Owners Choose The Designery
A design-first model built around showroom sales, centralized support and two customer channels.
Two Customer Channels
Franchise owners sell to two groups: homeowners, and trade customers such as contractors, builders and remodelers. In 2025, about 30% of accepted contracts came from contractor sales, per the FDD's Item 19.
Tele-Design Support
The Designery's centralized tele-design team supports each franchise owner's design work, so franchise owners can focus on selling, managing projects and building local relationships.
No Industry Experience Required
Franchise owners don't need a design or construction background. The brand's initial training covers sales, product knowledge, design technology and marketing.
Sell Before the Showroom Opens
Franchise owners can begin offering virtual design services to clients once training is complete, while their 1,500 to 2,500 square foot showroom is still being built out.
Centralized Purchasing
Franchise owners buy through the brand's approved vendor network, which draws on purchasing arrangements shared across the Homefront Brands family of franchises.
Built to Scale
Franchise owners can buy multi-unit packages of up to five territories, and a single showroom can serve several contiguous territories. Qualifying veterans receive $5,000 off the initial franchise fee.