Build a recurring-revenue lawn care business
Lawn Squad pairs a home-based fertilization and weed-control model with a sales call center that converts leads and handles customer service, so owners can focus on growing their territory.
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At a Glance
Key facts about the Lawn Squad franchise opportunity.
| Industry | Lawn Care |
|---|---|
| Total Investment | $93,930 – $132,766 |
| Business Setting | Home-Based |
| Ownership Model | Executive, Semi-Absentee |
| System Maturity | Emerging |
Lawns Need Care Every Season
What the Lawn Squad model offers investors, as described in the brand's April 2026 Franchise Disclosure Document.
Revenue That Renews
Lawn Squad sells seasonal fertilization and weed-control programs that customers renew year after year. Franchisees reported 90% annual customer retention in 2025, per Item 19.
Seven Weeks of Training
Lawn Squad's initial program combines self-paced virtual lessons, four weeks of guided virtual sessions, and a week of classroom and field training in Sheffield Village, Ohio. Lawn Squad charges no tuition; owners cover their own travel.
Lead the Business, Not the Route
Lawn Squad requires a trained Key Person to run day-to-day operations, and that person does not have to be an owner. Owners can lead in an executive role or own the business semi-absentee with a manager in place.
A Sales Call Center Behind You
Lawn Squad's sales call center answers customer calls, converts estimate requests into sales, and sells additional services. In 2025 it answered 95% of calls for franchised businesses, per Item 19.
Low Overhead to Start
Total investment runs $93,930 to $132,766 under Item 7, and the business can start from a home office where local rules allow, with no storefront to lease or build out.
Built to Add Territories
Lawn Squad reports results by territory, and the four franchisees open all of 2025 operated seven territories between them. Owners can plan growth one territory at a time.