Own a fitness business without owning a gym
GYMGUYZ brings personal training to the client: at home, at work, in senior communities, and in schools. Owners build and lead the business and its team of trainers.
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At a Glance
Key facts about the GYMGUYZ franchise opportunity.
| Industry | Fitness & Wellness |
|---|---|
| Total Investment | $112,100 – $194,000 |
| Business Setting | Home-BasedDecentralized Operations |
| Ownership Model | ExecutiveWith Hired Trainers |
| Customers | B2C and B2B |
| Customer Acquisition Drivers | Advertising; Relationship‑Building |
| System Maturity | Mature131 Franchised Units as of EOY 2025 |
| Multi-Unit Capable | Yes |
Personal training, delivered where people already are
GYMGUYZ applies the come-to-you model of grocery and meal delivery to fitness. The owner's job is building the business and the team behind it.
Built for the convenience economy
Clients expect services to come to them. GYMGUYZ trainers arrive with the equipment, so the business runs without a gym lease, buildout, or front desk.
No fitness background required
Owners lead sales, client relationships, and the training team. Trainers deliver the sessions. Management, sales, and marketing experience translate well.
Training through GYMGUYZ University
The brand's initial program pairs two weeks of virtual training with 4½ days at its Melville, New York headquarters, covering sales, marketing, HR, and operations.
A managed launch campaign
GYMGUYZ collects each new owner's initial marketing funds and deploys them in the territory before opening and through the first six months.
Clients who train every week
Individual clients may train two to seven days a week, and organizational accounts can book recurring blocks of sessions, which shapes the model around repeat relationships.
Many markets in one territory
Homes, offices, senior living communities, schools and daycares, athletes, and programs for individuals with disabilities can all be served from one territory.